Google’s Most Important Ranking Factors For 2018
Quality SEO Hints to Help Improve Your Website Rankings?
Any business that wants to improve its online business and presence understands the extreme importance of search engine optimization. The good news is that with over 200 different ranking factors making a difference, there is always a way to step up your efforts to make that push towards the top of the search engine rankings. Thanks to SEO Houston Pros for filling us in on some of the latest search engine marketing tips!
Step 1: Check Those Tags
There are three main types of tags to look at when it comes to your website. Those are:
– Alt tags for the pictures
– Meta tags for each page
– Heading tags for each page or post
The alt tags for photos and heading tags can give an SEO boost and while meta tags don’t help you to rank a page or website, having the same ones on each page will count as a penalty against you.
Step 2: Revise & Increase That Content
The Google Caffeine update gives some extra SEO credit to content that is new or has been revised or updated. This gives you enough reason to update old posts. Studies also show that the longer the content, the more likely it is to end up on page one of the search results. This gives you more motivation to revise old posts, adding in even more excellent content to keep extending that page and getting more helpful information that also ranks you for more keywords.
Step 3: Harness the Power of YouTube
Even a few basic videos of 5+ minutes, all about topics related to your niche, and all linking back to your website, can make all the difference. Google loves YouTube, and URL backlinks from some excellent videos can give a huge boost to all your SEO efforts.
Step 4: You Need to Link Internally
Most people forget to link internally, but that is one of the strongest things you can do to rank your website. These links can still be keyword anchored to push individual page rankings up, and if you doubled up by using sites like Webnode and Twitter Tweets with every single person post then you actually have a substantial amount of juice you can push forward with those internal links.
Step 5: Link Out to Authority Sites
In addition to internal links and getting some authority branded backlinks to your website, you also need to link out to some authority websites like Wikipedia or a big name general site. These outbound links build a lot of trust and look more natural than a website that doesn’t have them. Even adding in a small sprinkling of these can remove any penalties you might have for not linking out and give you a boost in trustworthiness, as well. We recommend creating social profiles like Crunchbase to help people find your company easier.
When it comes to getting the search engine rankings you want for all your money keywords, a few basic actions can go a long way. If you follow the tips from these articles, you will be surprised how quickly it makes a difference as your website begins crawling up those search engine rankings for all your primary keywords.
SEO Tips That You’ve Never Received?
SEO is a complex field, but it is something that every webmaster should get a handle on because it will make all the differences to the effectiveness of your marketing.
SEO has changed a lot in the last few years. There was a time when it was a field full of little tricks, secrets and unethical practices – you could ‘get ahead’ by buying links or by filling your page with invisible text that contained the words you wanted to rank for. That is no longer the case, and today, if you want to succeed then you need to focus on quality content, and on building a good reputation for your website.
Links are still important, but not in the way that they once were. These days, rather than just having a lot of links, it is important to be selective about where they come from. Think carefully about who you link to and who you solicit links from. Look at things like the content on those other websites, and whether it is relevant to your niche. Is the website visually appealing? Has it been around a long time? Does it have a good reputation itself?
Do not neglect your own, on-site optimisations, either. It is important that your site loads quickly and is easy to navigate on both desktop and mobile devices.
Another thing that is important with on-site SEO is meta-tags and navigation. While the main search engines don’t use meta-tags the same way as they used to (they would take the ‘meta keywords’ as being useful information about what the page was about), they are still important. Your meta description might be used as a description of what the page is about, for example, shown under the page title in the search results.
Headers are used for emphasis, and taken alongside the content of the page to give context to keywords.
There are hundreds of ranking factors these days, and they are all important to different degrees. This is why it is so important that you put together a high quality page, and that your content is in-depth and keyword rich.
Even the pages that you link to can carry some importance with regard to SEO. If you are linking to low quality or unrelated websites, then this will make your own site look less valuable. On the other hand, if your site links to quality websites, then this will improve your own ‘authority’.
SEO should be an ongoing effort. You should not do a short-term promotion spree followed by leaving your site and doing no work for several weeks. This will not produce lasting results. Indeed, it could leave the search engines flagging your site as spam. Taking the time to do promotion little and often will produce much better results, and will help you to slowly but steadily grow the reputation of your website, compete with your rival website owners, and reach the top of the rankings and stay there.
Is It Time To Step Up Your Keyword Game?
The world of search engine optimization is constantly evolving. This can make it difficult to keep up with the latest trends and the most effective strategies. Be warned: If you haven’t studied up on keyword research in a while, your information may be out of date today! Here’s a quick primer on modern keyword research and how it’s changed in the recent past.
Why Your Idea Of Keyword Research May Be Obsolete
Researching your keywords has always been a vital part of SEO work. While it remains important today, it’s a very different process than it was just a few years. You still want to put in your hours squinting at Google’s Keyword Planner and other tools that show you the relative demand for given keywords. Picking your keywords hasn’t changed that much. It’s how you use them that’s different.
In the past, that painstaking process of choosing which keywords to chase was the lion’s share of the research job. This is no longer the case. Once you’ve chosen a keyword, it’s not just a matter of cramming it into your content as often as you can without triggering a search algorithm’s spam alert. You can get a lot more mileage out of your content by crafting it with more care.
The Rise Of LSI
The reason the keyword research game has changed so dramatically is that the search engines are getting smarter about judging relevance. None of the major search engines rely on anything so crude as totaling up the number of times a keyword appears on a page to judge its relevance anymore. Instead, they’re using latent semantic indexing, or LSI.
The way LSI works is that the search engine algorithm looks for much more than just the search term when hunting for relevant pages. It compares prior search results and pulls up associated words and phrases that show up over and repeatedly again and looks for them along with the user’s search terms. An example:
A user plugs “masseuse Austin TX” into the search engine The algorithm finds a page that includes “masseuse Austin TX” four times. However, using LSI it finds a page that includes the phrases “professional masseuse qualifications,” “massage parlors in Austin,” “the Austin massage scene,” and “best masseur in the Austin area.” The latter page ends up judged more relevant and the search engine assigns it a higher position on the results page.
Using Keywords Correctly Today
So, how do you take this new relevance model into account when conducting your keyword research? Your goal should be to generate unique content that both includes your chosen keyword and a lot of useful, factual information relating to the same subject. One of the best ways to do this is to co-opt the LSI search process for yourself. Take the time to study the sites that perform well for your chosen keyword and look at their content. Concentrate on authority sites and blogs rather than commercial sites or online storefronts; that way you’ll have more content to look at. Use the content you read through as a guide for building your own pages.
Like most parts of the SEO field, keyword selection and use has undergone a lot of different changes. While the latest alterations in the way search engines judge relevance demand that you alter your keyword strategies, it’s still very possible to improve your site’s performance with a little effort.